The Experience Economy: Millennials Paving A New Way Forward for Marketing
There is a shift in how consumers are spending their income: experiences are beginning to trump things. This movement is being championed by millennials — but it is exposing a much larger trend with far-reaching implications.
Digital Transformation: Are you Predator or Prey?
There are three main things you need to consider when undertaking a digital transformation initiative - before you even begin focusing on technology.